Brain and Behaviour
Kid’s breakfast cereals are notoriously rubbishy – what can you feed them in the morning that really sets them up for the day?
Recently, I have noticed a spate of adverts which suggest that eating a bowlful of cereal in the morning can help kids’ concentration. The Advertising Standards Authority (ASA) recently received several complaints about one such advert claiming that ‘Studies show a breakfast like Shreddies helps give kids the mental energy they need to stay involved […]